Explore more emails from the campaign here, here, here and here.
 
      Cotton On Australia
      Meet Us There

    Festivals. Gigs. Going out-out. Sometimes getting ready with your friends is better than the event itself. 

    For Cotton On’s April campaign, we wanted to go big. How big? Taking Australia’s top influencers to the best-party-on-the-planet big. 

    Also known as, Coachella.

    First step: Build hype. We took our customers through a three week campaign under the headline “Meet Us There.” We build out content around pre-party rituals like dancing in the living room and serving up influencer-curated playlists. 

    Next up, we flew the crew to Palm Springs with a photographer a skeleton crew to capture live content and send it back to our Melbourne HQ. The team stayed back to edit, curate the social feed and update emails to meet global send times. 


          Copy Director
          Chin Shen

          Art Director 
          Kara Speechley

        Copywriter  
        Ashley Major

        Graphic Designer
        Anthony Crivelli